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4 Type de communication pour un blog selon Pollard

(From HOW TO SAVE THE WORLD : Dave Pollard’s environmental philosophy, creative works, business papers and essays)

Pour mémoire. Quatre types de communication pour un blogue, selon Dave.


Here are the four ways that this can happen:

  1. Aggregation/Research:

    This is the process of pulling together, compiling data. It’s what a

    reporter does. Who, what, when, where, why, how. Just the facts, ma’am.

    It’s research. It’s hard work, a lot of digging. Example: Billmon or Kriselda

    go back and find out what someone said two years ago that’s still

    archived in some obscure publication or cache, which proves the Bush

    Administration has been lying/up to no good.

  2. Synthesis:

    This is the process of distilling and organizing information to provide

    context for understanding it better. It’s what news writers and editors

    do. Charts and tables are also examples of syntheses. Example: I took

    the aggregated data on US incomes and produced this power chart.
  3. Analysis:

    This is the process of deconstructing the information to reveal what it

    means, what it implies. It requires not only an understanding of the

    information and its context, but also broad and/or deep expertise about

    the related subject matter: politics, economics, history etc. It’s the

    domain of experts and specialists: business gurus, professors, and

    lifelong students of specific domains of knowledge. Example: The New Yorker does in-depth analysis like this, while newspaper op-eds (and blog rants like this one of Rayne’s) provide more cursory and subjective, but still valuable (and often entertaining as well) analysis.
  4. Prescription: This

    is the process of advising and/or persuading the reader what actions or

    responses are appropriate in light of the analysis. The analyst may

    conclude with a prescription that follows from the analysis, or the

    appropriate action or reaction may be obvious or tacit, or the analyst

    may not presume to offer a prescription, and instead leave this final

    step up to the reader. Example: Here is my recent prescription for education reform.

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Martin Lessard
Conférencier, consultant en stratégie web et réseaux sociaux, chargé de cours. Nommé un des 8 incontournables du Montréal 2.0 (La Presse, 2010). Je tiens ce carnet depuis 2004.

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